About Us

Demi Loon is an alternative clothing brand established in 2012 with collections in Dark Pinup, Gothic Lolita & Graphic Slashed Tees. Touches of dark laces & corseting accent many of our tops and dresses while our original graphics adorn our re-vamped tees.

Our collections are unique with a dark edge. We are based and manufactured in Los Angeles.

Graphics and collections are designed by our founder Monika Q.  Our team has organically expanded to include family and friends. We love our world of Demi Loon and a huge thanks to all you whom have supported and love it too ♥

Join us| we'd love to be antisocial with you:

Instagram @DemiLoon

TikTok @Demi_Loon

Facebook @DemiLoonClothing

Pinterest @demiloon


Hi I'm Monika, founder & Ceo of Demi Loon. In 2005 I started slashing up tees, up-cycling and reselling vintage clothing to sell on eBay as a means to get through nursing school. With a love for art, I eventually began drawing and creating my own graphics. That eventually led to creating my own apparel patterns with the help of my mother Silvia who is a skilled seamstress and pattern maker. My designs are inspired by my love for dark lacey vintage things, old grungey slashed biker tees, and witchy things like cats and vampires. This was supposed to be a temporary journey, and instead has become my passion and life's work.  


For shipping info click here

For returns/exchanges click here